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In September of 1984, Nike hired a young man who arrived at the Chicago Bulls without having reached a sponsorship agreement with other brands. In 1985 the first "Air Jordan" were launched, turning them into a global icon thanks to an aggressive marketing strategy and, of course, to the good work of Michael Jordan.
Today, Jordan is shown as an independent and iconic brand thanks to the models that Michael used in his years of competition, although the brand evolves in his performance collection for basketball lovers. #JUMPMAN